Strategic vs. Tactical: Your 18-Month Plan

Brian Stephens
1 min readMay 27, 2020

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Strategic Planning

All too often, people confuse strategy with tactics. We continue to be in a very tactical situation. Tactics are all about day-to-day activities; they are responsive.

Strategy, on the other hand, is predictive.

When thinking tactically, you’re asking: What is the plan for tomorrow?

When thinking strategically, you’re asking: What is our plan six months, 12 months, 18 months from now?

Our world will be changed for at least 18 months. So what should your plan look like?

I have a few thoughts:

  • Create a rapid-response team and establish roles.
  • Implement war games. Test your plan before rollout to help your company with strategic, operational and tactical planning.
  • Be prepared to adjust your structure and responses for all likely scenarios.
  • Make sure your suppliers have a plan in place, too.
  • Keep cybersecurity top of mind. Situations like this are a hacker’s fantasyland.
  • Establish real-time monitoring.
  • Schedule a post-mortem: What went right? What went wrong? Where do you need to make adjustments?

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Brian Stephens
Brian Stephens

Written by Brian Stephens

CEO and co-founder of Caissa Public Strategy. Business strategist, best-selling author, attorney and public speaker.

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