Tailored Communication | Caissa Public Strategy
Tailored Communication | Caissa Public Strategy

You’ve probably heard that riddle about a tree that falls in the forest… If no one is there to hear the tree fall, it doesn’t make a sound.

I think of communication the same way.

Words are always more about the receiver than the sender. How people take and interpret our communication is the meaning of it, regardless of its intention.

This comes up a lot in crisis communication, but it applies to general communication, too. Our clients often worry about whether they’re “doing it right.” …

Brian Stephens

CEO and co-founder of Caissa Public Strategy. Business strategist, best-selling author, attorney and public speaker.

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